Blue Portance (“Blue Portance”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with our website https://www.blueportance.co (the “Website”).

This Privacy Policy applies to users located in the United States, including residents of California.

1. Information We Collect

We may collect the following categories of personal information:

1.1 Information You Provide Directly

• Identification data (name, billing and shipping address)
• Contact information (email address, phone number)
• Order and transaction details
• Customer service communications

1.2 Information Collected Automatically

• IP address
• Browser type and device information
• Operating system
• Pages viewed and navigation data
• Language preferences

This information is collected through cookies and similar technologies. For more information, please refer to our Cookie Policy: https://www.blueportance.co/cookie-policy

2. Purposes of Processing

We process personal information for the following purposes:

• To process and fulfill orders
• To manage customer accounts and customer support
• To communicate with you regarding orders or inquiries
• To improve Website performance and user experience
• To comply with legal and regulatory obligations
• To prevent fraud and ensure Website security

3. Legal Basis for Processing

Where applicable, personal data is processed on the basis of:

• Contractual necessity
• Legal obligations
• Legitimate business interests
• Your consent, where required

4. Sharing of Personal Information

We may share personal information with:

• Payment service providers
• Logistics and shipping partners
• Website hosting and IT service providers
• Legal or regulatory authorities when required by law

We do not sell personal information and do not share personal data for cross-context behavioral advertising.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, or disclosure. However, no data transmission over the internet can be guaranteed to be completely secure.

7. Your Rights (U.S. & California Residents)

Depending on your state of residence, including California, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate data
• Request deletion of personal information
• Request information about data processing practices
• Opt out of certain data processing activities, where applicable

To exercise your rights, please contact us at: privacy@blueportance.co

Additional information specific to California residents is available in our California Privacy Notice: https://www.blueportance.co/california-privacy-notice

8. Children’s Privacy

Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

9. International Data Transfers

Personal information may be processed outside of your state or country of residence, including in Europe. Where applicable, appropriate safeguards are implemented in accordance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when the policy was last updated.